
Are Your Sales Increasing, but Your Bottom Line Isn’t?
I just helped a transportation company with this problem. They increased sales by $1,000,000 in 2018, a 20% increase over 2017, but ended the year with the same net income as the prior year. This meant they worked harder and took more capital risk but didn’t get a return on their sweat or capital. I analyzed their income statement and found that their gross margin percentage (gross profit / sales) had decreased from the prior year. This meant that their costs of providing ser